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Quarantine online life. How coronavirus changed the world of contemporary art

Coronavirus has changed the world and our generally accepted notions of communications. Globally, it changed the world of contemporary art, including, especially all of its business processes! Those, who recently rejected and condemned online sales of artworks or presentation of art authors on the Internet today have no alternative! The whole world is now online: museums present expositions, the works of museums are digitized - notice, they have been preparing it for years. It's just that now is the time for rapprochement. The world is going to integration, while people should stay at home - the Internet is becoming the main business tool!

We worked on this project for 4 years in order to enable art masters and artists not only to present their works, but also talk about themselves (or rather write). Modesty and solitude today, dissolves you in a stream of millions of active and often less talented people who are ready to communicate online.

Paid placement in a business account on our resource is frightening for some authors, because they need to pay money today, but they don’t know when the result will be...


In any gallery you will not be given any guarantee. You will be allowed to place your works for free for a maximum of a month, you will need to pay for their delivery (at least for gasoline), you will need to mount them, so that 50-100 people see them in a month, of which 0.02% are your potential buyers (this is pure statistics - nothing personal). That means - the probability of selling your works is scanty!!! Online, per day, your work will see 250 people in the worst case, and up to 1000 people on days of great activity. Among other things, people read your blog, imbued with your vision of the world, which will make you as an author even more attractive and your work will get an even greater chance of selling. Only the collective participation of authors on the site will be able to promote you in the group of authors successfully. Today, one man – no man, the world is moving towards collaborations! Our affiliate program consists of companies that are not directly related to art, but they are interested in developing a cultural environment in society and they are also ready to support authors for the sake of a wide audience of users of their online resources. Together we will achieve amazing results, we will become strong!

Due to the coronavirus and protracted quarantine, from April 2020, we will launch a free section on our resource, where goods from 10$ will be sold without an active author’s name (there will be no active biography). In this section, all the functions of promoting the author and his works will not be active. So, if someone wants to simply exhibit and sell their works without promotion, such an opportunity will appear. We try to support everyone in this difficult time!


If you are inactive, there will be no result 100%. You will remain with yourself, your works and your small audience of admirers, it is impossible to expand it for free. You need to pay to Google, you need to pay to Facebook, otherwise you and your works will not be shown to anyone on the Internet. Internet shows those who pay - these are the realities today!

For your PR and your online promotion, for writing articles, you need to allocate the same budgets as for buying canvases, paints, brushes, plaster or metal for work. Those who do not understand today, that PR and marketing are very important in the art business, will always be left behind! The world now interacts only like that!

A law on gallery and auction activities has been passed in the European Union, now the income of clients purchasing art objects or philanthropic funds must be confirmed, it must be legitimate (legal). Therefore, the entire world art market today is emerging from the shadows, transparent online tools are appearing that make possible to present authors and their works openly and for a wide audience. Backstreet selling in galleries and at auctions has become irrelevant and illegal! If Ukrainian authors want to become part and participants of the international art market, they must follow the general global rules of the game on the world art market!

Articles

Articles of project partners, opinion leaders in the international art market, and media about the CODEKY project.

Networking and NFT tools of the modern online art market.
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04/05/2021

Networking and NFT tools of the modern online art market.

The art market, like any other market, exists only when there is a consumer.

Kovaleva Yuliya about PR service for artists on the Internet.
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25/10/2020

Kovaleva Yuliya about PR service for artists on the Internet.

The main purpose of our project is to popularize contemporary art on the Internet and integrate Ukrainian contemporary culture into European cultures online. The article was published in the print edition of OVAL Deti.

Destined for Happiness
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02/10/2020

Destined for Happiness

The purpose of the socio-artistic action is to promote the original theatrical art of people with disabilities, as well as the inclusion of inclusive theaters in the modern cultural context without losing authenticity in the means of expression of "special" performers.  

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