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Networking and NFT tools of the modern online art market.

The world has become too creative and offering goods for sale, even if this creativity and even high art today is much more than those who want to purchase it. If there is no consumer, then there is no market. Single transactions are not considered a market; demand must be constant and form the vector of the industry's development. With the onset of the viral crisis, it has become foolish to deny that the professional careers of artists and the way we present ourselves and share our work to the world may have been irrevocably changed by COVID-19. One of the biggest questions is: How do artists and creators adapt? How a consumer can learn about you and be interested in your product. 

 

No matter where you are in your career, networking will continue to influence a person's professional growth in addition to their skills and experience ... After all, one of the best ways to grow your customer base, attract more freelancers and build strong partnerships is to build networks and leverage new connections. 

 

 “Networking is a relationship that is formed through shared stories and experience. It's about building human connections, not just satisfying a need" - J. Kelly Howie 

 

It is foolish to deny that our professional careers and the way we present ourselves to the world and share our work may have been irrevocably changed by COVID-19. One of the biggest questions is: How do artists and creators adapt? No matter where you are in your career, networking will continue to influence a person's professional growth in addition to their skills and experience.After all, one of the best ways to grow your client base, attract more freelancers and build strong partnerships is to build networks and leverage new connections. 

 

Over the past twenty years, when we have witnessed the growth of digital media , our connections have undoubtedly grown. It has never been easier to communicate with anyone around the world. However, it can be difficult to figure out how to build these relationships in an all-digital space. All of this, combined with the obvious hurdles that coronavirus and social distancing have thrown at us, can make the process of making connections even more intimidating. 

 

So how do we develop real connections in this digital age? Here are some strategies to help you connect with the art community and beyond. 

 

Go beyond your fellow artists. 

One of the golden rules of networking is not to think too much. The more diverse and extensive your network is, the better. So don't just hang out with fellow artists - think outside the box. Find these potential social media connections by searching Twitter, Facebook, LinkedIn, Google+, Instagram, and other like-minded places you think will benefit you and your network. One of the best ways to interact with people is to be genuine about your audience, interact meaningfully and honestly, and ask appropriate questions. Present your creativity, write articles about your experience, about the creative process. Share information on live networks - content is everything in consumer acquisition.

 

Think Local 

With more and more people working from home today, you have more opportunities than ever to connect with people in your local community. Again, Facebook groups are great for connecting with people in your immediate area. We also recommend the Breakfast app, it will help you meet interesting people who live nearby. A similar Next Door app that works in a similar way for people living in Europe and North America. Even if the people you interact with are not in the same industry or industry as you, talking to people in your vicinity is a great opportunity to get a different perspective on your problem from someone in a different industry. And once social distancing is relaxed, you might even be able to meet for coffee and make new acquaintances. 

 

Get the job done 

It doesn't make sense to combine all these efforts to create networks, unless you have ready-made marketing tools to showcase your work. Make sure you have a professional business card and, most importantly, an online portfolio. Potential clients need to be able to find you online, and when they do, you need to make sure you put in your best effort to create a well-crafted portfolio.



Present yourself on art e-commerce sites. 

 

It is absolutely necessary to place your work on contemporary art platforms, like our www.codeky.art for the presentation of your work and your brand name. Regular visitors to our platform who are attracted by online advertising tools will give you the opportunity to have a permanent presence in search engines, where there is a huge number of consumers looking for unique products every day. Perhaps looking for your creativity. In addition to a permanent online exhibition, you will receive an online manager who is ready to advise buyers and sell your art 24/7. Such sites will be able to sell your goods not only for ordinary, but also for cryptocurrency. 

 

As part of such a transaction on the platform itself, using the blockchain, you can conclude contracts that in the future will make up your online provenance of work. This is the principle of the now popular NFT service, which issues tokens (contracts) for each unique transaction with a buyer, or, you yourself can buy such a token, it will be a unique "imprint" of your work on the Internet!

Articles

Articles of project partners, opinion leaders in the international art market, and media about the CODEKY project.

Networking and NFT tools of the modern online art market.
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04/05/2021

Networking and NFT tools of the modern online art market.

The art market, like any other market, exists only when there is a consumer.

Kovaleva Yuliya about PR service for artists on the Internet.
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25/10/2020

Kovaleva Yuliya about PR service for artists on the Internet.

The main purpose of our project is to popularize contemporary art on the Internet and integrate Ukrainian contemporary culture into European cultures online. The article was published in the print edition of OVAL Deti.

Destined for Happiness
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02/10/2020

Destined for Happiness

The purpose of the socio-artistic action is to promote the original theatrical art of people with disabilities, as well as the inclusion of inclusive theaters in the modern cultural context without losing authenticity in the means of expression of "special" performers.  

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