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Codeky.art - make money on your artworks and turn your name into a recognizable brand

The decision to purchase art is always impulsive and based on feelings. Any of the factors can play in favor of a particular work — the artist’s personality, the scale of fame, the “mood” of the work.

 

Such emotional actions used to be accompanied by the creation of a certain atmosphere. If you imagine a purchase in a Cartier boutique, an image with a glass of champagne, soft light and a beautiful box carefully packed for you will surely come up. But the world is changing rapidly, coronavirus and global lockdown have already changed the rules of the game in many areas of life. Of course, these changes also happened in the art market.

 

And this means that those artists, photographers, designers and sculptors who are just starting their journey and those who have already managed to make a name for themselves should adapt. If the second one succeeds easier - art curators and dealers will create new strategies for them, then beginners are just starting to take their first steps online.

 

Someone creates accounts on social networks and tries to sell their paintings there, someone signs up at local or global marketplaces and looks for their buyer, but unfortunately, this path does not always lead to success. Performing two roles in parallel - the creator and one’s own agent, artist often fails to perform any of them well. A situation naturally arises when in the workshop there is a warehouse of work, and in my head a complete misunderstanding of where to put them.

 

How can Codeky.art be useful in this case?


 


Our uniqueness lies in the fact that the platform’s functionality is thought out to satisfy the needs of an artist who wants to make money on his works and turn his name into a recognizable brand. Depending on which of the needs is priority, we divided the platform into two sections.

 

An art market section is made for those who want to monetize creativity today, but cannot yet invest in making their name recognizable.

Placement in this section is free for the artist, but the buyer will not know who the author is until the work is delivered.

 

A full-fledged business account is a tool for both sales and building a personal brand, which is important for a career in the long term. Buyers will be able to get to know you from a story about who you are and how you started your career in creativity through the “biography” section, in “blogs” - you can share your opinion about events, projects, values ​​and ideas that you plan to implement. The more you convey values ​​close to your audience, the more successful you become.

 

Our team is engaged in search optimization and marketing promotion of works, which means that not only visitors of Codeky.art will be able to find information about you, but also potential buyers who are looking for promising authors through Google.

 

In the following articles we will talk about other advantages of the business account and how to use them to the maximum. But if you have any questions right now - leave us comments on our social networks, we are always in touch. And of course, stay tuned!

Articles

Articles of project partners, opinion leaders in the international art market, and media about the CODEKY project.

Networking and NFT tools of the modern online art market.
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04/05/2021

Networking and NFT tools of the modern online art market.

The art market, like any other market, exists only when there is a consumer.

Kovaleva Yuliya about PR service for artists on the Internet.
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25/10/2020

Kovaleva Yuliya about PR service for artists on the Internet.

The main purpose of our project is to popularize contemporary art on the Internet and integrate Ukrainian contemporary culture into European cultures online. The article was published in the print edition of OVAL Deti.

Destined for Happiness
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02/10/2020

Destined for Happiness

The purpose of the socio-artistic action is to promote the original theatrical art of people with disabilities, as well as the inclusion of inclusive theaters in the modern cultural context without losing authenticity in the means of expression of "special" performers.  

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